Tip 1
Get all of your marketing contacts into one database that can only be accessed by the people in your organisation that need access to it. Stick a password on that database.
Tip 2
Make sure that the ‘opt in’ to marketing communications on your website is a ‘Postive Action’. No longer can you pre-tick that check box! Also, keep the marketing communications check box seperate to agreeing to the Terms and Conditions.
Tip 3
Any data breach must be submitted to the Information Commissioners Office within 72 hours of that data breach taking place. The website for the ICO is www.ico.org.uk.
Tip 4
Make sure you have a WRITTEN GDPR POLICY about how you handle your marketing data. Share the policy with your organisation and let them know about any updates to the policy.
Tip 5
Get GDPR compliant NOW! Stop putting it off, stop passing it on to someone else.
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